Managed properly, you can be a hero but if you forget for even a minute that you are dealing with emotionally frayed people, watch out. All the anger they feel due to their loss will be focused on you like a laser beam.
Training at Rainbow has four components, including online training, technical (IICRC) training, business training, and the field training partner program.
Where do you get your business information from? Usually it’s from attending a convention, a newly hired employee from another company, one of your subcontractors or vendors that tells you something about what a competitor of yours is doing.
In today’s society, it is rather rare to encounter someone who is doing something just to be nice. Our first thought is often that there must be another motive behind their actions – do they need a favor, did they do something wrong, are they about to deliver bad news?
If you’ve heard it once, you’ve heard it a million times. Find “creative ways” to stand out from the crowd in your marketing. But with competition being so prevalent in this industry, how does a restoration company really do that?
In Part I of The Power of Focus, I discussed the shift in what drives effective competitive differentiation in today’s economy; how better understanding your customers and their needs, and positioning your company as the best option for addressing those needs, are the keys to success in today’s evolving market.