If you’ve heard it once, you’ve heard it a million times. Find “creative ways” to stand out from the crowd in your marketing. But with competition being so prevalent in this industry, how does a restoration company really do that? 

In Part I of The Power of Focus, I discussed the shift in what drives effective competitive differentiation in today’s economy; how better understanding your customers and their needs, and positioning your company as the best option for addressing those needs, are the keys to success in today’s evolving market.

Mobile technology is a key to the future of contents restoration.

Every restoration contractor seems to know an insurance agency can be a good source for referrals. Most marketers have noticed marketing to insurance agencies is becoming less productive over time. The good news is – there is a way to reverse the trend by understanding how and why it is happening.

As I prepare this, we are two-thirds of the way through 2016, so it is probably good time to take a look back at my predictions of future trends and see which were hits, and which were misses.