Agenda

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Filter Agenda by Track
PreConference Workshops:
Start your Experience a day early with your choice of four day long workshops
Cleaning Specialists Track:
Business strategies, methodologies, and service upgrades tailored for cleaners
Restoration Track:
Air and surface contamination control, employee retention, and revenue growth for restorers
Business Development Track:
Management, marketing, and training techniques for business growth
General Track:
Administration, recruitment, and NORMI-led training sessions for cleaners and restorers
Gold Track:
Digital marketing, management technology, and industry trends from key stakeholders
Tuesday
9/3/2024
9:00 AM - 4:00 PM
PreConference Workshop STRATEGIC STRIKES Bootcamp to Accelerate Your Restoration Business
Cost: $299 per person, includes lunch
Drill Sergeant Ed Cross, “The Restoration Lawyer”
Trainers Mark Pasculli, Jeff Taxier, Nicholas Sekol, and Norma Vally
 
Room 116
Tuesday
9/3/2024
9:00 AM - 4:00 PM
PreConference Workshop How to Transform Your Cleaning Business Into A Predictable, Profitable, Turnkey Operation That Runs Itself
Cost: $197 per person, includes lunch
Howard Partridge, Phenomenal Products
Eric Sprague, Super Tech University
Jim Bardwell, Relationship Marketing Expert
 
Room 115
Tuesday
9/3/2024
9:00 AM - 4:00 PM
PreConference Workshop $100k in 10 days - Step by Step How to Respond to A CAT Loss Scenario and Be Wildly Successful
Cost: $297 per person, includes lunch
Annissa and Kevin Coy, Firehouse Education
 
Room 114
Tuesday
9/3/2024
9:00 AM - 4:00 PM
PreConference Workshop Means and Methods of using E3
Cost: $225 per person, includes lunch
Chris Laney, Chuck Dewald, E3 Drying Academy
 
Room 113
Tuesday
9/3/2024
3:00 PM - 6:00 PM
Early Registration Open
 
Foyer
Tuesday
9/3/2024
4:00 PM - 6:00 PM
Registration Cocktail Reception
Foyer
Wednesday
9/4/2024
7:30 AM - 6:30 PM
Registration Open

 
Wednesday
9/4/2024
8:30 AM - 9:30 AM
Cleaning Specialists Solving Today's Textile Challenges Using Low Moisture Cleaning Methods
Shawn Bisaillon, The Carpet Coach
Kevin Kluth, Pinnacle Eco Clean
Steve Wilson, Premier Cleaning Systems
 
Room 108
Wednesday
9/4/2024
8:30 AM - 9:30 AM
Restoration Hiring the Best Employees Is Easy if You Are the Best Employer
Annissa & Kevin Coy, Firehouse Education
Room 114
Wednesday
9/4/2024
8:30 AM - 9:30 AM
Business Development & Marketing No B.S. Internet Marketing Plan for Restoration and Cleaning Contractors
 Benjamin Ricciardi, Ironclad Restoration Marketing
 
Room 122
Wednesday
9/4/2024
8:30 AM - 9:30 AM
General Subject Why Assessing the Environment is Critical to a Successful Project
Doug Hoffman, NORMI
 
Room 118
Wednesday
9/4/2024
8:30 AM - 9:30 AM
Gold Technology is Moving Fast! - See the Latest on Asset Tracking, Remote Monitoring, and Managing Jobs by Exception
Erin Hynum, Phoenix Restoration
 
Room 103
Wednesday
9/4/2024
9:30 AM - 9:40 AM
Networking Break
 
Meeting Room Foyer
Wednesday
9/4/2024
9:40 AM - 10:40 AM
Cleaning Specialists Smart Additions: Highly Profitable Add-on Services for Cleaning Companies (PT 1)
Steve Wilson, Premier Cleaning Systems
Kyle Kluth, Pinnacle Eco Clean
Jeff Koonce, Odor Control Network
 
Room 108
Wednesday
9/4/2024
9:40 AM - 10:40 AM
Restoration The 3 Fastest Things You Can Do to Increase Profits Immediately
Nathan Cisney, RMS Consulting
Scott Tucker, RMS Consulting
 
Room 114
Wednesday
9/4/2024
9:40 AM - 10:40 AM
Business Development & Marketing Unleash the Power of Referrals: How to Generate All the Referrals You Can Handle
Jim Bardwell, Phenomenal Business Coaching
 
Room 122
Wednesday
9/4/2024
9:40 AM - 10:40 AM
General Subject Marketing Your Mold Business
Lance Eisen, NORMI
 
Room 118
Wednesday
9/4/2024
9:40 AM - 10:40 AM
Gold Quick Wins and Steady Gains: Effective Digital Marketing Strategies for Restoration Services
Amanda Stichter, Virtual Vision Computing
 
Room 103
Wednesday
9/4/2024
10:40 AM - 10:50 AM
Networking Break
 
Meeting Room Foyer
Wednesday
9/4/2024
10:50 AM - 11:50 AM
Cleaning Specialists Smart Additions: Highly Profitable Add-on Services for Cleaning Companies (PT 2)
Steve Wilson, Premier Cleaning Systems
Kevin Kluth, Pinnacle Eco Clean
Jeff Koonce, Odor Control Network
Room 108
Wednesday
9/4/2024
10:50 AM - 11:50 AM
Restoration E3 Drying Science "How E3 Complements the IICRC S-500 Standard of Care"
Chuck Dewald, E3 Drying Academy
Chris Laney, E3 Drying Academy
 
Room 114
Wednesday
9/4/2024
10:50 AM - 11:50 AM
Business Development & Marketing The Restoration Growth Model™: Double Your Restoration Business without Burning Out
Alexandru Duta, Albi
 
Room 122
Wednesday
9/4/2024
10:50 AM - 11:50 AM
General Subject Advances in Mold Mycotoxin Protocols Take Center Stage
Dr. Michael Pinto, Pinto Solutions LLC
 
Room 118
Wednesday
9/4/2024
10:50 AM - 11:50 AM
Gold Master AI, Google & Facebook Paid Traffic Strategies PROVEN to Generate Water, Mold & Cleaning Leads in 2024
Sonny Ahuja, Killit Online
 
Room 103
Wednesday
9/4/2024
11:50 AM - 1:20 PM
Lunch - On Your Own
 
Wednesday
9/4/2024
1:20 PM - 1:30 PM
The Experience Convention presents The Cleaning and Restoration Industry Opening Session Welcome Address and The Presentation of The Ralph Bloss Humanitarian Award!!
 
Room 122
Wednesday
9/4/2024
1:30 PM - 2:30 PM
Keynote Building Leaders: Overcoming the Emerging Leadership Crisis in Property Restoration
Leighton Healey, KnowHow
 
Room 122
Wednesday
9/4/2024
2:30 PM - 6:30 PM
Exhibit Hall Open
 
Room 105
Wednesday
9/4/2024
6:10 PM - 6:30 PM

#MYEXP Apple–A–Day Giveaway
Must be present in the Trade Show Hall to win
Room 105
Wednesday
9/4/2024
6:30 PM - 8:00 PM
Party Like it's the Rat Pack Days of Old Vegas at The Experience Industry Party

Presentation of The Ladder Award
 
The Rat Pack Lounge
Room 122
Caesars Forum Conference Center
Thursday
9/5/2024
8:00 AM - 6:30 PM
Attendee Registration Desk Open
 
Thursday
9/5/2024
8:30 AM - 9:30 AM
Cleaning Specialists The Perfect Hire: Strategies to Spot, Secure, and Retain Top Talent
Mark Kennedy, Levels of Success Program
 
Room 108
Thursday
9/5/2024
8:30 AM - 9:30 AM
Restoration Biofilms: Miss Them and They Will Cause Trouble
Dr. Gavin Macgregor-Skinner, GBAC
 
Room 114
Thursday
9/5/2024
8:30 AM - 9:30 AM
Business Development & Marketing Unlocking Training Success
Lisa Lavender, Lever360
 
Room 122
Thursday
9/5/2024
8:30 AM - 9:30 AM
General Subject Enriching the Future of the Industry: A Specialized Degree for Recruiting, Training, and Retaining Professionals in the Restoration Industry
Dr. Jake Avila, Middle Tennessee State University
 
Room 118
Thursday
9/5/2024
8:30 AM - 9:30 AM
Gold Consider Responding to the Growing Need for Whole House Cleaning
Dr. Michael Pinto, Pinto Solutions LLC
 
Room 103
Thursday
9/5/2024
9:30 AM - 9:40 AM
Networking Break
 
Meeting Room Foyer
Thursday
9/5/2024
9:40 AM - 10:40 AM
Cleaning Specialists Flooring Detective Files: Big Flooring Problems Blamed on Cleaners, but Not Actually Caused by Them
Mark Violand, Violand Flooring Inspections and Instruction
 
Room 108
Thursday
9/5/2024
9:40 AM - 10:40 AM
Restoration Overcoming Pushback and Getting Paid
Edward H. Cross, RIA
 
Room 114
Thursday
9/5/2024
9:40 AM - 10:40 AM
Business Development & Marketing The 3 P's of Project Management
Jon Isaacson, The Dyojo
 
Room 122
Thursday
9/5/2024
9:40 AM - 10:40 AM
General Subject Simplified Management for Cleaning & Restoration Administration (PT 1)
Les Cunningham, Business Networks
Brandon Buteaux, The Baker Group
 
Room 118
Thursday
9/5/2024
9:40 AM - 10:40 AM
Gold How to Get 10x More Remediation Jobs Using Social Media for Referral Partnerships
Vlad Mkrtumyan, Restoration Inbound
 
Room 103
Thursday
9/5/2024
10:40 AM - 10:50 AM
Networking Break
 
Meeting Room Foyer
Thursday
9/5/2024
10:50 AM - 11:50 AM
Cleaning Specialists From Family Ties to Business Triumphs: Navigating the Complexities of Working with Family Members
Kevin Kluth & Kyle Kluth, Pinnacle Eco Clean, Inc
Jorge Villalobos & Sergio Villalobos, The Best Restoration
 
Room 108
Thursday
9/5/2024
10:50 AM - 11:50 AM
Restoration Unlocking the Power of Hydroxyls and HEPA: How This Dynamic Duo Can Boost Your Business
Tom McArdle, Airbotx
 
Room 114
Thursday
9/5/2024
10:50 AM - 11:50 AM
Business Development & Marketing Raising Average Tickets
Eric Sprague, Super Tech University
 
Room 122
Thursday
9/5/2024
10:50 AM - 11:50 AM
General Subject Simplified Management for Cleaning & Restoration Administration (PT 2)
Joe Johnson, Restoration Insurance Billing
Ryan Sandstrom, Copper Canyon Law
 
Room 118
Thursday
9/5/2024
10:50 AM - 11:50 AM
Gold The Butterfly Effect, What You Do Now Affects Everything in the Future
Jeff Cross, Cleanfax/ISSA
 
Room 103
Thursday
9/5/2024
11:50 AM - 1:20 PM
Lunch - On Your Own
 
Thursday
9/5/2024
1:20 PM - 1:30 PM
The Experience Convention Day 2 Welcome Address and The Presentation of The Cooper Award
Room 122
Thursday
9/5/2024
1:30 PM - 2:30 PM
Keynote Building the Future: Harnessing AI in the Restoration Business
Garret Gray, CoreLogic
 
Room 122
Thursday
9/5/2024
2:30 PM - 6:30 PM
Exhibit Hall Open
 
Room 105
Thursday
9/5/2024
4:30 PM - 6:00 PM
Reception on Exhibit Hall Floor
 
Room 105
Thursday
9/5/2024
6:10 PM - 6:30 PM

#MYEXP Apple–A–Day Giveaway
Must be present in the trade show hall to win
 
Room 105
Friday
9/6/2024
8:00 AM - 3:00 PM
Attendee Registration Desk Open
 
Friday
9/6/2024
8:30 AM - 9:30 AM
Cleaning Specialists From Luxury to Letdown: The Decline of Quality in Today's Textiles
Lisa Wagner, Rugchick.com
 
Room 108
Friday
9/6/2024
8:30 AM - 9:30 AM
Restoration Microbial Warrior Forensic Restoration and Abatement 2.0: Battling the World’s Deadliest Contaminants Based on Science, Backed by Experience (PT 1)
Barry Costa, Costa Group Education
David Hart,RamAir International
Jeff Jones, Bio-Sheen Services LLC
Dr. Keri Lestage, Voran Group
Mark Tucker, Artemis AG-Solutions LLC
 
Room 114
Friday
9/6/2024
8:30 AM - 9:30 AM
Business Development & Marketing Avoiding the Price Trap
Edward Marchiselli, The Seal
 
Room 122
Friday
9/6/2024
8:30 AM - 9:30 AM
General Subject Segment One—Building Out Containment
NORMI Senior Training Team
 
Room 118
Friday
9/6/2024
8:30 AM - 9:30 AM
Gold Taking AIM: Effective Mycotoxin Testing, Removal, and Remediation Protocols
Randy Gandara, Goldmorr
 
Room 103
Friday
9/6/2024
9:30 AM - 9:40 AM
Networking Break
 
Meeting Room Foyer
Friday
9/6/2024
9:40 AM - 10:40 AM
Cleaning Specialists Cleaning Horror Stories: Nightmare Situations and Incredible Saves
Mark Violand, Violand Flooring Inspections & Instruction
Steve Wilson, Premier Cleaning Systems
 
Room 108
Friday
9/6/2024
9:40 AM - 10:40 AM
Restoration Microbial Warrior Forensic Restoration and Abatement 2.0: Battling the World’s Deadliest Contaminants Based on Science, Backed by Experience (PT 2)
Barry Costa, Costa Group Education
David Hart,RamAir International
Jeff Jones, Bio-Sheen Services LLC
Dr. Keri Lestage, Voran Group
Mark Tucker, Artemis AG-Solutions LLC
 
Room 114
Friday
9/6/2024
9:40 AM - 10:40 AM
Business Development & Marketing Leverage Google Reviews to Grow Your Business!
Bryce Johnson, Spot On Solutions
 
Room 122
Friday
9/6/2024
9:40 AM - 10:40 AM
General Subject Segment Two—Gross Removal and NAM
NORMI Senior Training Team
 
Room 118
Friday
9/6/2024
9:40 AM - 10:40 AM
Gold Smart Digital Marketing: Doing More with Less
Tyler Baber, BNP Engage
 
Room 103
Friday
9/6/2024
10:40 AM - 10:50 AM
Networking Break
 
Meeting Room Foyer
Friday
9/6/2024
10:50 AM - 11:50 AM
Cleaning Specialists The Cost of Confusion: Google Ads Case Studies in Cleaning Service Markets
Caleb Kennedy, Levels of Success Program
Lisa Wagner, Rugchick.com
 
Room 108
Friday
9/6/2024
10:50 AM - 11:50 AM
Restoration Microbial Warrior Forensic Restoration and Abatement 2.0: Battling the World’s Deadliest Contaminants Based on Science, Backed by Experience (PT 3)
Barry Costa, Costa Group Education
David Hart,RamAir International
Jeff Jones, Bio-Sheen Services LLC
Dr. Keri Lestage, Voran Group
Mark Tucker, Artemis AG-Solutions LLC
 
Room 114
Friday
9/6/2024
10:50 AM - 11:50 AM
Business Development & Marketing Streamlining Restoration Operations: Leveraging Fleet Management Technology for Maximum Efficiency and Profitability
Ty Lambert, Azuga
 
Room 122
Friday
9/6/2024
10:50 AM - 11:50 AM
General Subject Segment Three—Air Scrubbing and PRV/Clearance
NORMI Senior Training Team
 
Room 118
Friday
9/6/2024
10:50 AM - 11:50 AM
Gold From Manual Sketching to 360° Tours + Automated Floor Plans - How Field Documentation Has Evolved
Nelson Higgins, Docusketch
 
Room 103
Friday
9/6/2024
12:00 PM - 3:00 PM
Exhibit Hall Open
Lunch Provided
 
Room 105
Friday
9/6/2024
2:40 PM - 3:00 PM

#MYEXP Apple–A–Day Giveaway
Must be present in the trade show hall to win
 
Room 105
Friday
9/6/2024
3:00 PM
Event Closes - See You Next Year!
 

STRATEGIC STRIKES Bootcamp to Accelerate Your Restoration Business

Are you tired of constant adjustments from insurance companies?

Would you like to set your own prices, get paid more, and get paid faster? What would your life look like without friction from insurance adjusters?

In this full-day preconvention Bootcamp, Ed Cross and members of the Restoration CrossCheck team of experts will share inside tips to catapult restoration businesses to the next level with:
• Customized restoration pricing and best practices for estimating, led by Mark Pasculli, CPA, Esq.
• Advanced adjuster relations and negotiations strategies, led by a former Allstate Claims Manager, Jeffrey Taxier, SCLA and Nicholas Sekol.
• Special tactics for accelerating collections, including project documentation, featuring Ed Cross
• Shrewd methods to achieve and maintain client control, from Norma Vally, the Toolbelt Diva
Are you ready to propel your restoration business to higher profitability, with reduced stress and more free time for you? A new day is dawning, with Restoration CrossCheck, a new kind of consulting company.

Restoration CrossCheck is a team of prominent restoration and insurance industry experts with hundreds of years of combined real-world restoration and insurance experience, and proven track records in growing restoration companies.

You have the will to bring their restoration businesses to the next level. Now, you’ll have the power, with Strategic Strikes to Accelerate Your Restoration Business.

Attendees will be awarded six (6) IICRC Continuing Education Credits (CECs).

Cost: $299 per person, includes lunch
Must be registered to for the Experience to attend. During the registration process there will be an option to add the workshops.

Drill Sergeant

Trainers



How to Transform Your Cleaning Business Into A Predictable, Profitable, Turnkey Operation That Runs Itself
So You Can Have The Freedom You've Always Wanted

Discover the Skills, Systems and Strategies You Need to Have in Place for a Truly Phenomenal Cleaning Business at this Full Day Bootcamp!

Cost: $197 per person, lunch included
Must be registered to for the Experience to attend. During the registration process there will be an option to add the workshops.

Session 1
How to Create a VISION for the Future!
(so you’ll have your own unique roadmap to follow) Everyone wants a phenomenal future. You want tomorrow to be better than today. Vision is a powerful force. With a phenomenal vision, you can literally create your future when you know how to visualize it properly. In this session, Howard will lead you as you create your preferred future for your life and business.
Session 2
How to Build a Phenomenal Dream Team
(that can run your business FOR you) In this session, you'll find out how to build your own dream team. You'll also learn...
  • How do you attract A-Players to your team?
  • How to retain the best talent for years to come
  • How to coach a team member back to success
  • And much more!

Session 3
How to Get All the High End Clients You Want
(without spending a dime on advertising)
  • Learn the proven systems of attracting quality clients
  • Learn the biggest marketing mistake a business owner can ever make (and you're probably making it now!)
  • Learn how to get all the high end referrals you can handle
  • Learn how to double your monthly revenue in less than 90 days

Session 4
How to Create a Sales System
(so you aren’t the only one that can close the big sales)
  • Learn Howard's 7 Step Sales System so you can close more sales at higher prices
  • Learn the 5 Proven Ways to overcome price objections
  • Understand how to raise your price without losing customers
  • The most profitable sale ever made that can double your profits literally overnight

Session 5
How to Get Your Team to Deliver the Most Phenomenal Service Experience Ever
(so you aren’t the only one that can make customers happy)
In this session, you'll learn the 9 steps to creating and delivering the most phenomenal service experience EVER - without it always relying on you!
You'll also learn how to EMPOWER your team to SERVE, so they don't have to always come to you with questions.
Session 6
How to Dramatically Increase Your Profits
(so you can have something to show for your hard work!)
Do you know where your business stands financially?
Do you know how to track your numbers?
Do you know how to increase profits?
This is an area that you CANNOT overlook if you want to be phenomenally successful in business. Sooner or later it will catch up with you.
Session 7
How to Build Predictable Systems In Your Business
(so it will run like a well-oiled machine)
Over 39 years ago, I learned the secrets of a phenomenal business and transformed my business into a predictable, profitable, turnkey business.
What's more is I've helped thousands of business owners around the world learn those secrets. Now you can learn them too!


Session 8

How to Avoid F.T.I. (Failure To Implement)
(and stay focused, organized and inspired every day!)
In this session, you'll learn...
  • The Root Cause of F.T.I. - Many people give you their formula, but WHY do we fail to implement? I will show you. This way you will be completely AWARE of what's happening to you.
  • The 4 Keys of Massive Implementation

Speakers



$100k in 10 days - Step by Step How to Respond to A CAT Loss Scenario and Be Wildly Successful

When disaster strikes are you prepared to respond?

We are going to dissect three case studies and breakdown what it takes to be prepared and successfully make over $100,000 in just 10 days or less.

These events are distinctly unique and different from each other. They include a wildfire, a hurricane/storm and a cold weather event.

To be successful in CAT work it is vital that you have a plan and have your resources lined up.

In our full day workshop we will give you the tools you need to be prepared to respond and be WILDLY successful in the process.

You will learn how to:

• Avoid pitfalls and blind spots
• Logistics you need to prepare for and infrastructure
• How to go into a cold market and get the work
• Getting paid - Show me the money!
• Keeping the home fires burning
• Should I stay or should I go?
• And so much more…

We will answer every question you can think of and you will leave prepared to respond and be well on your way to $100K or more in 10 days less!

Cost: $297 per person, lunch included
Must be registered to for the Experience to attend. During the registration process there will be an option to add the workshops.

Speakers


Means and Methods of using E3

Learn how different equipment affects the drying process with different styles of air movers, different sizes of dehumidifiers, different styles of dehumidifiers, different desiccant setups – open system, closed system, post cooled, etc., and much more on this 1 Day Advanced Drying Course.

The E3 Advanced Drying Course offered by the E3 Drying Academy represents a pinnacle in professional development within the field of restoration. Led by seasoned structural drying professionals, this course is designed to equip participants with the essential skills, knowledge, and expertise required to excel in the restoration industry. Learn how E3 affected the largest hands-on commercial drying flood event in the USA during the E3 Super Advanced Commercial Drying course done in July of this year. See the results, what happen, why did it happen and how did it happen.

The instructors leading the course are not only qualified but possess extensive industry experience, having navigated through numerous real-world scenarios and challenges. Their practical knowledge is invaluable, providing participants with insights and strategies drawn from years of hands-on experience in the field. Moreover, their unwavering commitment to their craft ensures that participants receive the highest quality instruction and guidance throughout the duration of the course.

The primary objective of the E3 Drying Academy is to empower restoration professionals, including both technicians and business owners, with the tools and techniques necessary to achieve excellence in their careers. By focusing on practical, real-world applications, the course goes beyond theoretical knowledge, emphasizing the development of practical skills that can be immediately applied in professional settings.

Central to the course is the utilization of patent pending E3 Technology, which represents the cutting edge of innovation in the restoration industry. Participants learn how to leverage this advanced technology to optimize the drying process, enhance efficiency, and achieve superior results. By mastering the use of E3 Technology, participants gain a competitive edge in the field, positioning themselves as leaders in the restoration industry.

Cost: $225 per person, lunch included
Must be registered to for the Experience to attend. During the registration process there will be an option to add the workshops.

Speakers


Biofilms: Miss Them and They Will Cause Trouble

Biofilms are increasingly recognized as a critical global issue in a multitude of industries resulting in estimated economic costs of US $5 trillion annually. Biofilms present a significant challenge in maintaining clean and healthy environments in buildings. A biofilm is a community of bacteria that adhere to a surface and can form on just about any type of surface. Bacteria like to organize themselves into a biofilm on surfaces and develop up to 10 times faster than if they were alone in the environment. The layer surrounding them gives them the ability to resist 100 times more to cleaning and disinfection products. These structured communities of microorganisms adhere to surfaces and are notoriously difficult to remove using conventional cleaning methods.

Let’s look at what biofilms are; how to detect them; discuss the health risks and structural damage associated with biofilm presence; and discuss knowledge and tools needed to combat biofilm-related issues, ensuring safer and cleaner environments.

Speaker

Solving Today's Textile Challenges Using Low Moisture Cleaning Methods

A panel of cleaning specialists share their insights on when low-moisture methods are their preferred choice for certain rugs, fabrics, and carpet. Get a better understanding of the techniques, the chemistry, and the tools. Equip yourself with the knowledge to handle even the trickiest textiles with confidence and precision.

Speakers



Hiring the Best Employees Is Easy if You Are the Best Employer

Hiring the best employees is easy if you’re the best employer - The secret to getting great employees.

I can’t find good employees! When I do I can’t get them to stay! They aren’t dependable! They don’t do their job right! We hear this from business owners across the industry and its simply not true.

You can get average people to do extraordinary things if you create the environment that allows them to thrive. How they thrive is to have good company culture with structure. Great people work for great companies. If you want to have great employees working for your company then you have to be a great company to work for. How do you do this?

- Quick to fire and slow to hire
- Training - SOP’s
- What’s in it for them
- Being part of something that matters

If you are struggling with hiring and keeping great employees come to room 114 and spend an hour with Kevin and Annissa Coy of Firehouse Education and leave with the tools, resources and capabilities to end the struggle.

Speakers


From Manual Sketching to 360° Tours + Automated Floor Plans - How Field Documentation Has Evolved

Understand the big changes coming ahead and how contractors are responding to these trends in this presentation. Learn how DocuSketch is super easy to use, provides better data and the best customer care and how you can make the most out of it. Revisit how documenting, sketching, scoping and estimating all happen within an all in one app - DocuSketch. If that is not enough, you can always come by our booth #103 to learn more

Speakers

Streamlining Restoration Operations: Leveraging Fleet Management Technology for Maximum Efficiency and Profitability

In the fast-paced and demanding restoration industry, efficient operations and effective fleet management are crucial for delivering timely and cost-effective services. This presentation will explore how cutting-edge fleet management technology and integrations can streamline operations, improve service delivery, and increase profitability. Attendees will gain insights into best practices for fleet management, the benefits of an integrated solution, the latest technological advancements in AI Cameras, and real-world case studies demonstrating the impact of these solutions on restoration businesses. The session will also cover strategies for integrating fleet management systems with existing business processes to enhance overall operational efficiency.

Speaker

No B.S. Internet Marketing Plan for Restoration and Cleaning Contractors

For a lot of Restoration and Cleaning Business Owners, keeping a steady lead flow coming to their businesses is an on going challenge, especially when it comes to making the right marketing decisions. With so many different options and wrong information circling around, it can become overwhelming for a lot of business owners just trying to figure out what to do to keep their trucks on the road.

Introducing the NO B.S. Internet Marketing Plan for Restoration and Cleaning Contractors from the team at Ironclad Restoration Marketing. In this presentation, you will learn EVERYTHING that you need to be doing right now to maximize your online exposure and help get you more leads and sales for your Restoration or Cleaning Business. This presentation is not conjecture, it is based on real world case studies of our clients and how we help them increase their sales by properly leveraging SEO, Google Business Profile/Maps Optimization, Website Conversion Elements, Social Media, and Paid Online Marketing Opportunities.

Speaker

Smart Additions: Highly Profitable Add-on Services for Cleaning Companies (Part 1)

Explore six lucrative add-on services for cleaning specialists. Presenters will share the learning curve, what tools and equipment are needed to start, the profit potential, and how to generate business from the happy customers you already have.

Part 1: Steve Wilson - Fiber Protector
Kyle Kluth - Area Rug Cleaning
Jeff Koonce - Odor Control

Speakers



Smart Additions: Highly Profitable Add-on Services for Cleaning Companies (Part 2)

Explore six lucrative add-on services for cleaning specialists. Presenters will share the learning curve, what tools and equipment are needed to start, the profit potential, and how to generate business from the happy customers you already have.

Part 2: Steve Wilson - Hard Floor Cleaning
Kevin Kluth - Patio Furniture Cleaning & Storage
Jeff Koonce - Mold Testing & Remediation

Speakers



Why Assessing the Environment is Critical to a Successful Project

“Prognosis without diagnosis is malpractice” and, unfortunately, the industry often remains in the past saying, “if it’s mold just tear it out, no need to test.” But they never answer the question, “is it really mold, or is it roach feces, bug dung or mascara”. This segment explores to purpose, value and necessity of testing prior to the beginning of any project and after to provide objective proof that the job was done correctly.

Speaker

Technology is Moving Fast! - See the Latest on Asset Tracking, Remote Monitoring, and Managing Jobs by Exception

Stay ahead of your competition by becoming more efficient and profitable. Change is coming fast, don’t be left behind. Learn how automated asset tracking makes sure you bill for each piece of equipment. See how you can manage jobs remotely with notifications for specific issues which may occur on a job. Hear from an industry leading expert on the topics that matter to your bottom line. Be the first to know about upcoming advancements in technology and how they will impact your business.

Speaker

Unleash the Power of Referrals: How to Generate All the Referrals You Can Handle

In a world where digital marketing dominates, it's easy to overlook the power of high-value referrals. This session is your key to unlocking a proven referral marketing system that has generated millions of dollars in new business for cleaning and restoration companies nationwide. Don't miss out on this opportunity to tap into a wealth of potential referrals!

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E3 Drying Science "How E3 Complements the IICRC S-500 Standard of Care"

Learn how to execute what the IICRC S500 Standard of Care states restorers should and shall do. Learn how different equipment affects the drying process with different styles of air movers, different sizes of dehumidifiers, different styles of dehumidifiers, different desiccant setups – open system, closed system, post cooled, etc., and how the patented E3 Technology will help you control and evaluate your water mitigation projects.

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How to Get 10x More Remediation Jobs Using Social Media for Referral Partnerships

Learn how to grow your restoration business with social media as we take you through the various ways other restorers have used proven methods to get more jobs. In this talk, we mention successful strategies such as building referral networks with contractors and insurance agents, utilizing targeted content to attract the right audience, and running effective social media campaigns. You'll gain insights into creating engaging posts that showcase your expertise, leveraging customer testimonials, and tapping into local community groups to expand your reach. Whether you're new to social media or looking to refine your approach, this talk will provide actionable steps to help you drive more business and establish a strong online presence.

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From Luxury to Letdown: The Decline of Quality in Today's Textiles

Shortcuts in the quality of textile fibers and production are spreading across the fields of rugs, upholstery, and carpet. Viscose blends, distressed wool, and “luxury plastics” are lower quality goods often being sold at high-quality prices. This session will focus on identifying the bad dyes, bad fibers, and bad construction so you can avoid cleaning disasters, and how to make sure you and your clients are one the same page about what can be achieved.

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From Family Ties to Business Triumphs: Navigating the Complexities of Working with Family Members

Join specialists in the cleaning and restoration fields as they share insights, experiences, and discuss strategies for successfully working with family members in a business setting.

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The 3 Fastest Things You Can Do to Increase Profits Immediately

In this interactive discussion you will learn first-hand strategies that are clear, concise, and straightforward. Whether you are a brand new start-up company with no experience or a multi-million dollar restoration organization you will walk away with insights and tools that will help your organization improve and grow financially.

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The Restoration Growth Model™: Double Your Restoration Business without Burning Out

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Marketing Your Mold Business

There are so many tools available for marketing your business. From social media, to hard copy post cards, to home shows, it seems there is an endless demand on your marketing dollars. The question is: How can I expose my business to the target market and most wisely spend the dollars I’ve allocated for marketing? This segment will help you make those decisions. Since NORMI doesn’t “have a dog in the fight”, this is an industry analysis, not a sales pitch! Come see how we can help you expand your business.

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Master AI, Google & Facebook Paid Traffic Strategies PROVEN to Generate Water, Mold & Cleaning Leads in 2024

Join us for an insightful hour where we unveil cutting-edge strategies to harness the power of AI, Google, and Facebook for generating high-quality leads in the water, mold, and cleaning services. This session, led by a highly experienced and industry veteran digital marketing expert, will dive deep into proven paid traffic techniques that are tailored specifically for 2024's competitive landscape. You will gain exclusive insights into:

• Utilizing AI tools to optimize and automate your campaigns for maximum efficiency and ROI.
• Advanced targeting methods on Google and Facebook to reach your ideal customers.
• Real-world case studies demonstrating successful lead generation in these niche markets.

Whether you're looking to refine your existing digital strategy or starting from scratch, this presentation will equip you with the knowledge and tools necessary to thrive in the digital age. Don't miss out on this opportunity to elevate your marketing game and drive significant business growth!

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The Perfect Hire: Strategies to Spot, Secure, and Retain Top Talent

In today’s competitive job market, finding the right talent can make or break your cleaning and restoration business. This session reveals strategies for identifying top candidates and building buy-in to stay with your company for the long haul. Insight on how to craft compelling job postings, master the art of interviewing, and implement retention practices that keep your best employees engaged and motivated. Transform your hiring process and build a team that drives your company’s success.

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Simplified Management for Cleaning & Restoration Administration (PT 1)

This presentation offers comprehensive insights into optimal administrative strategies for managing a cleaning and restoration enterprise. We will cover essential steps in establishing your business, the significance of legal comprehension, and the implementation of effective invoicing and collections procedures.

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Quick Wins and Steady Gains: Effective Digital Marketing Strategies for Restoration Services

Restoration businesses often face the challenge of needing immediate results while also planning for future growth. This talk will present a comprehensive approach to digital marketing that balances short-term tactics with long-term strategies. Attendees will gain a clear understanding of how to prioritize and integrate these strategies to achieve a sustainable competitive edge.

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Overcoming Pushback and Getting Paid

The property claims environment can be adversarial. Quality documentation often makes the difference between successful collection and bad debt. RIA's Restoration Advocate, Ed Cross, is the Managing Partner of Law Offices of Edward H. Cross, a national law firm that has been collecting money for restorers since 1997. This presentation will examine real life scenarios where restorers leave money on the table by failing to properly document projects in a way that protects their right to payment. Discover powerful strategies that can turn potential losses into profitable outcomes, giving you the competitive edge you need in today’s challenging claims environment.

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Flooring Detective Files: Big Flooring Problems Blamed on Cleaners, but Not Actually Caused by Them

Spotting these serious flooring issues BEFORE you start cleaning may be the most valuable information you take away from this convention. Examples of manufacturing issues, installation issues, and other conditions beyond your control in today’s hard and soft flooring. This session includes real-world examples, detailed explanations, and surprising visuals.

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Simplified Management for Cleaning & Restoration Administration (PT 2)

Part two provides thorough insights into the best administrative strategies for overseeing a cleaning and restoration company. Diving into the crucial steps for business establishment, the importance of legal understanding, and the execution of efficient invoicing and collections processes.

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Unlocking Training Success

H71 Unlock Training Success: Elevate your company's training and development endeavors with actionable strategies designed to enhance their effectiveness and maximize returns on investment. Cultivate a dynamic learning environment within your organization through proven approaches. Acquire both knowledge and practical tools enabling you to engage and nurture your teams while seamlessly integrating new software, tools, and strategies—all in alignment with your business objectives. Grounded in the innovative HPLJ (High Performance Learning Journey) Methodology, discover how to pinpoint and overcome performance obstacles to drive organizational excellence.

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Raising Average Tickets

Eric Sprague, trainer to field technicians in all verticals of the home service industry, will teach you how to help your technicians raise their average tickets on service calls. Training technicians in both the mindset it takes to raise tickets and how to make the sales process stress-free, Eric will show you how to grow your business using honest and ethical methods that will give technicians confidence, keep clients feeling well cared for, and add to the bottom line of your service business.

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The Butterfly Effect, What You Do Now Affects Everything in the Future

Seemingly insignificant actions you engage in right now can and will impact the future of your company. While you won’t change world events or alter significant history as portrayed in the hit movie The Butterfly Effect, every action taken by you or your staff has consequences. What you want to do is control them to create positive outcomes. In this fast-paced, one-hour presentation by Jeff Cross, the media director for Cleanfax, we will focus on actions business owners, managers, and technicians engage in that can spell success—or disaster. Come prepared to be part of this audience-centric discussion.

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Leverage Google Reviews to Grow Your Business!

Join us for a valuable training session with industry expert Bryce Johnson on leveraging Google Reviews to grow your business. Discover how to enhance your online reputation, attract new customers, and drive growth by effectively collecting, managing, and responding to reviews.

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Taking AIM: Effective Mycotoxin Testing, Removal, and Remediation Protocols

Most people think they understand mold and its health effects, but many don't realize that some molds produce highly toxic compounds called mycotoxins. Unlike mold spores, mycotoxins are toxic chemicals, making their removal crucial. Traditionally, mycotoxin testing focused on agricultural products, but now there's a need for effective testing in structural environments. Join Randy Gandara to learn how to identify and remove mycotoxins from your customer's air and verify the results with lab-certified, post-remediation air sampling.

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Avoiding the Price Trap

In a survey by Guerilla Marketing 86% of respondents said price was 5th on the list of order of importance when selecting a company. So why does it seem so many people are shopping price. It’s simple. Companies all look the same to consumers these days and they all say the same things also. So why not buy on price if everyone is the same? In this presentation we will look at the psychology of the buyer and discuss creative ways to differentiate your company, your employees and yourself from the competition so you are not competing on price. It’s all about price until you make it about something else.

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Advances in Mold Mycotoxin Protocols Take Centerstage

Because of recent advances in the testing process, protocols are now being written to help assessors, restoration and remediation contractors develop protocols for environmentally sensitive individuals that are much more effective and efficacious than the previous “traditional” methods. Understanding this growing segment of the population helps the contractor avoid unnecessary expenses and gives guidelines to help them conduct and complete successful mold removal projects to help improve indoor air quality and create cleaner, safer and healthier indoor environments.

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Consider Responding to the Growing Need for Whole House Cleaning

Most cleaning professionals start with a basic carpet or window care business. They add new services as customers request them, or as they see opportunities. Those organizations wishing to build out the range of their cleaning activities should seriously look at the market for detailed whole house cleaning by individuals who are sensitized to mold. This session will:

1. Explain what is meant by mold sensitized individual
2. Discuss the special cleaning needs of such clients
3. Put structure cleaning in context with other services required by sensitized people
4. Share how a little training and marketing focus can result in a new stream of revenue
5. Show the high level of social media involvement of such customers that can quickly build repeat business
6. Detail some of the newest products and techniques that make such specialized whole house cleaning more efficient.
7. Lay out some of the groups that are currently assisting mold-sensitized individuals as a starting point for marketing efforts.

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Unlocking the Power of Hydroxyls and HEPA: How This Dynamic Duo Can Boost Your Business

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Enriching the Future of the Industry: A Specialized Degree for Recruiting, Training, and Retaining Professionals in the Restoration Industry

In this conference presentation, Dr. Jake Avila will highlight the urgent necessity of creating a strong pipeline of leaders and managers within the restoration industry. He will emphasize the essential role that skilled leaders play in overcoming challenges and driving the success of restoration companies. Attendees will gain valuable insights into developing a strategy to nurture industry-specific leaders with the foundational skills needed for impactful careers in restoration. Through an exploration of best practices from a case study, this session aspires to inspire a collective commitment to investing in the growth and professional development of leaders in the restoration industry.

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Microbial Warrior Forensic Restoration and Abatement 2.0: Battling the World’s Deadliest Contaminants Based on Science, Backed by Experience (Parts 1-3)

Join experts Dr. Mark Tucker, Dr. Keri Lestage, David Hart, Barry Costa, and Jeff Jones for an exclusive panel on Forensic Restoration and Abatement, covering Trauma to Terrorism. From Infectious Agents to Fentanyl, learn the latest Training, Tactics, Techniques, and Tools. Don’t miss this FIRST in the restoration industry.

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Cleaning Horror Stories: Nightmare Situations and Incredible Saves

Two cleaning and inspection specialists share case studies of extreme cleaning challenges. Heavily soiled, stained, and damaged textiles and floors - some able to be saved, and some not. Strategies for identifying when there is a chance to bounce back from the brink of disposal, and when you have a cleaning situation to walk away from.

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Smart Digital Marketing: Doing More with Less

Restoration and remediation companies face unique challenges when it comes to marketing. In this presentation, we’ll discuss how to strategically allocate your marketing resources to achieve maximum impact. We’ll cover essential techniques to create brand awareness, generate leads, manage relationships, determine success metrics to measure ROI, and make every marketing dollar count.

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The Cost of Confusion: Google Ads Case Studies in Cleaning Service Markets

Wouldn’t it be great if we could google “get me great jobs now” and the bookings would magically materialize? Google is easy to use. Google Ads is not. In this presentation get a back stage look at campaigns that were winners and losers in different cleaning sectors. See changes that led to better conversions and a bigger return on investment. Discover the default settings that make Google more profit at your expense. Get insight on knowing when it is time to ramp things up, or shut them off.

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The 3 P's of Project Management

Learn how to improve your processes and outcomes by developing the Three Ps: People, Project and Process management. Elevate your customer experience, reduce cycle time, and produce consistent outcomes by investing in the people, project and process management areas.

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Segment One—Building Out Containment

This segment involves helping the students participate in the construction of a containment area using AirWall and poly. A discussion resulting critical barriers will be result and details regarding the proper placement of air filtration devices and other engineering controls will result.

Segment Two—Gross Removal and NAM

The class will install an air filtration device (AFD) as a negative air machine (NAM) after a discussion regarding internal or external placement of the machine. Students will place fresh air make-up (FAM) and discuss the value of providing log out-tag out options for this confined space. Demonstrating the process of gross removal, diapering and other remediation techniques will be a part of this segment.

Segment Three—Air Scrubbing and PRV/Clearance

The class will install the air filtration device (AFD) as an air scrubber, discuss the value and techniques of air washing and consider the fogging options that could be used to enhance, including implementation of the PRV24K. A discussion will ensue regarding pre-, interim, and post- testing that could and should be performed by the remediation contractor to ensure that the project is progressing as planned.

Building the Future: Harnessing AI in the Restoration Business

In this keynote presentation, Garret Gray, President of CoreLogic Insurance Solutions, will delve into the transformative role of artificial intelligence in the restoration business, showcasing how AI-driven technologies revolutionize traditional methods to enhance precision, efficiency, and business growth. He will also explore the critical impact of individual and organizational data on shaping AI applications within the restoration sector, highlighting their subtle yet profound influence on industry practices.

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Building Leaders: Overcoming the Emerging Leadership Crisis in Property Restoration

Join us for the official launch of KnowHow’s newest and highly anticipated book, Building Leaders. This keynote provides a front-row seat to a roadmap crafted by the industry’s top leaders, designed to develop the next generation of management in Property Restoration. Drawing on over 250 years of combined leadership experience, this presentation offers a powerful formula for tackling the greatest threat facing the industry today. Don’t miss this opportunity to gain invaluable insights and strategies essential for the future of Property Restoration.

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