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Nia Sherrema Pearson

Nia Sherrema Pearson is founder and senior marketing consultant at Marketing 4 Real Results. Pearson has more than a decade of marketing experience, and provides marketing consulting and a range of marketing services, acting as an outsourced marketing team to restoration business owners. Pearson is frequently sought out for her expertise. She has contributed marketing advice, seminars, workshops and popular articles for the Small Business Administration, City of Los Angeles - Los Angeles Business Source Centers, Los Angeles Community College District, Lendistry, Cleanfax Magazine and R&R Magazine. Contact Pearson at niap@m4rr.com.

Articles

ARTICLES

How to Drive Business Using Digital Marketing in 2022

Strategies to Help Restoration Contractors Increase Business and Gain Market Share

Nia Sherrema Pearson

April 6, 2022

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“Whether you are a new restoration business owner or have 20-plus years of experience, a sound marketing foundation is needed to ensure success. This foundation should include a well-defined marketing plan, with customer personas, all target audiences, an ADA-complaint website and promotional plans, with a total of 7 to 8% of sales revenue allocated to marketing,” Nia Sherrema Pearson writes.

Dry or Demolish? Navigating the Complexities of Wall Cavity Restoration

Unlocking Efficiency in Water Damage Restoration

Catastrophe Panel – Back to the Basics Part 1

Events

September 3, 2025

The Experience Convention and Trade Show

Join us in Las Vegas for The Experience Convention & Trade Show, the leading event for cleaning, restoration, and remediation pros, packed with hands-on demos, expert speakers, and high-impact networking. Happening September 3–5, 2025 at Caesars Forum—this is where the industry comes to learn, connect, and grow!