In an upcoming six-part series, dynamic industry leaders discuss benchmarks of growth.

The quickest and easiest route to more online leads is not traditional SEO, but rather ranking your Google My Business listing.

Every home services entrepreneur should be using social media, regardless of age. Here's why.

The emergence of private equity interests indicates that bigger money sees opportunity in our enchanted forests, but also brings “outside” influence that will forever change the landscape.

This approach to compensation has numerous benefits and can minimize the uncomfortable conversations and anxiety anyone may experience when matters of compensation are discussed.

A marketing automation tool can triple conversion rates and will give you a tremendous competitive advantage in your market.

If you are not innovating, working with you will soon be inconvenient to your buyers.

A framework for intentional restorers when writing fire damage restoration insurance claims.

If you are excellent to your people, your people will be excellent to your clients, word will spread and you should have a great shot at remaining competitive as you work with your team to adapt to ongoing challenges and evolutions in the market.    

Emotional discounting is when we start abandoning business models and pricing structures and allow emotions to drive or impact our revenue, prices, and decisions.