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Ask the Expert: Utilizing AI for Your Business with Phill McGurk

Utilizing AI for Your Restoration Business with Phill McGurk

Kayla McGowan
March 12, 2025

In this episode of Ask the Expert, we chat with Phill McGurk, the owner and director of CARSI, an online education platform for the cleaning and restoration industry. Phill brings 25 years of industry experience and has developed a vast network of contacts across the country. He splits his time between Brisbane, Australia, and Virginia, USA, managing family restoration businesses in both locations. Phill is committed to further education and fostering strong relationships within the industry. His qualifications include MC (Master Restoration Technician), BFRS (Bio Forensic Restoration Specialist), CFO (Certified Forensic Operator), and GBAC Certifications.

Phill aims to unite the industry into a truly professional body. He discusses how AI can benefit your business in areas such as processes, documentation and SOPs. Phill emphasizes utilizing tools like ChatGPT, Reddit and Copilot, while not relying on AI for success, but rather viewing it as a tool.


Key Discussion Points:

  1. How to Build an SOP: Define purpose, break down the process, identify tools and add safety guidelines specific to your business.
  2. Importance of NIOSH Standards: Integrate NIOSH standards into SOPs for compliance and safety.
  3. Enhancing SOPs: Add visuals, quick reference guides, checklists and real-world scenarios.
  4. Using AI Tools: Employ AI tools like ChatGPT and Copilot to enhance, not replace, business processes.

On the Go?

Listen to the audio version of our conversation!

Kayla mcgowan author

Kayla McGowan is the Editor-in-Chief of Restoration and Remediation (R&R) magazine, bringing nearly 10 years of marketing and communications experience in the restoration sector. With a solid foundation in content creation, editing, and social media strategy, Kayla respects the vital work of the industry. At R&R, she develops content that engages and informs restoration professionals and manages content strategy for The Experience Events, bridging the cleaning and restoration industries. Outside of work, Kayla is an avid foodie who loves exploring new culinary experiences. She enjoys spending time with her family and embracing the outdoors. Kayla is excited to connect with industry professionals and contribute to R&R’s ongoing success. Reach her at mcgowank@bnpmedia.com or 757-849-2461.