Studies show that 93% of consumers say reviews impact their purchasing decisions. In fact, nothing has a larger influence on a customer’s buying decision than their impression of a company’s online reviews – especially if they don’t have a lot of pre-existing knowledge of the industry. 

Three key principles to get more reviews, get the positive recognition you deserve, and become the clear “go to” leader in your marketplace.

Which projects fail, and why.

A marketing automation tool can triple conversion rates and will give you a tremendous competitive advantage in your market.

Have you surrounded yourself with the best competitors in your industry? Not the people outside of the business you work in, but your teammates and coworkers? If you answered yes, the company you work for has achieved a great amount. Most operations are not as fortunate.

When should a contractor turn down a new contract, and how can they do so without burning bridges?

In this Ask the Expert interview, Core Group CEO Dan Cassara talks about the place he sees for preferred vendor networks, programs, and other organizations in today's restoration industry.

Restoration is largely a numbers game and using multiple marketing channels expands your audience.

How many of you get the print issue of R&R every month and that’s the extent of your involvement with the publication? Do you turn the local news on in the morning, but don’t have the station’s news app downloaded for breaking news or weather notifications? 

Finding consistent jobs in an inconsistent and unpredictable industry.