While advertising, marketing and public relations are all methods businesses use to communicate with their stakeholders, the benefits of each are not usually discussed individually. Small business owners know they need marketing to target the right customers and advertising to make the phones ring, but they do not realize public relations can help them become the trusted experts in their markets, which leads to greater opportunities. So, what is PR? Heather Ripley explains.
By all means, let your gut lead the way when it comes to establishing your company values, your sense of purpose, and your long-term vision. But for the sake of that beautiful vision, strategize by the numbers.
“How can we prospect on LinkedIn and make more seincere connections with LinkedIn members whom we would like to become our customers? One approach not to use are automated systems that send out connection messages every day,” Robert Kravitz writes.
In this interview, Brett Lawton talks about scaling, growing as a leader and finding the company’s niche as a mid-sized service provider in a competitive, increasingly consolidated market. He also discusses offering general construction and restoration services, and the value of an executive team.
With CAT season coming soon, we invited Avelina Lamb, owner of PuroClean of Chandler, to discuss her franchise’s approach to growing CAT restoration services. She shares advice based on work in Louisiana following Hurricane Ida, as well as fire and smoke damage projects in Colorado following recent wildfires.