As you begin to read this article, you may not believe that this is actually a message of hope for insurance restoration specialists who work so hard to serve the insurance companies and their policyholders.

In baseball, a team working together will always prevail over great players working alone. 

Where do you get your business information from?  Usually it’s from attending a convention, a newly hired employee from another company, one of your subcontractors or vendors that tells you something about what a competitor of yours is doing. 

It is easy to be overwhelmed by the training needs of your company in today’s world where things are changing and evolving daily.

In today’s society, it is rather rare to encounter someone who is doing something just to be nice. Our first thought is often that there must be another motive behind their actions – do they need a favor, did they do something wrong, are they about to deliver bad news? 

If you’ve heard it once, you’ve heard it a million times. Find “creative ways” to stand out from the crowd in your marketing. But with competition being so prevalent in this industry, how does a restoration company really do that? 

In Part I of The Power of Focus, I discussed the shift in what drives effective competitive differentiation in today’s economy; how better understanding your customers and their needs, and positioning your company as the best option for addressing those needs, are the keys to success in today’s evolving market.