How Franchising Drives Growth in the Restoration Industry

BELFOR Franchise Group leader Beth Toenies shares the strategic advantages of franchising in the Restoration Industry

On this episode of Ask The Expert, we’re joined by special guest Beth Toenies, Vice President of Franchise Development for BELFOR Franchise Group and Chief Operating Officer of 1-800-BOARDUP. Beth oversees strategic growth and national expansion for brands including 1-800-WATER DAMAGE, Blue Kangaroo Packoutz, DUCTZ, and 1-800-BOARDUP. Beth shares strategic advantages of franchising in the restoration industry. Key advantages include operational support, brand recognition, and more.

Key topics of discussion include:

Franchising provides industry professionals with operational support, brand recognition, and reduced risk.
When you choose to franchise, you have help overcoming common challenges like staffing and marketing through shared resources, vendor relationships, and cross-training across brands.
Soft sales skills and customer communication are critical operational hurdles that franchises address through training and coaching.
Packout/contents services are rapidly growing and an attractive franchise opportunity, especially for detail-oriented owners.

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Kayla McGowan is the Editor-in-Chief of R&R Magazine, with 10 years of experience in marketing and communications in the restoration and cleaning industry. She leads the editorial strategy for R&R and The Experience Events, creating content that informs and connects industry professionals.

Kayla holds a B.S. in Criminal Science and M.S. in Public Safety and Emergency Management from Grand Canyon University. She serves as Co-Chair on the RIA’s Marketing Committee.

Kayla is a Microbial Warrior®, a Certified Forensic Operator® and a High Risk/ High Level Decontamination Specialist™. Kayla is passionate about elevating the industry, is a food lover, enjoys spending time with her family, and embracing the outdoors.