Supporting Veterans in the Restoration Industry: Insights from Steve White

Empowering Veterans Through Franchise Opportunities in Restoration

This episode of Ask the Expert pays tribute to our veterans and explores how we can help them advance in the restoration industry. Steve White, President and COO of PuroClean, shares valuable information for veterans looking to transition to civilian life and succeed in business ownership.

As a former U.S. Army Captain, Steve has a deep understanding of franchise operations at all levels, specializing in executive leadership, team building, and strategic planning. In addition to his amazing career, Steve actively supports veteran initiatives in the world of franchising. He not only is a member of the International Franchise Association (IFA) Board’s Executive Committee, he was also the past chair of the IFA's VetFran Committee, and the chair of the IFA Foundation’s Board of Trustees. His dedication and commitment don’t stop there, he represents PuroClean at the Capitol, advocating for veterans' rights in franchising and attending meetings with members of Congress on pressing issues related to franchising and he also serves as an Advisory Board Member of the Palm Beach Atlantic University – Titus Center for Franchising.

Steve recently had an opportunity to visit Normandy this past summer and honor fellow veterans during the 80th anniversary of D-Day. During his commitment to helping veterans transition to civilian life and succeed as franchisees. Steve is dedicated to recruiting more veterans and demonstrating how their skills can lead to successful business ownership.

Key Discussion Points:

Journey from Military Service to PuroClean Leadership: Steve shares his journey from military service to becoming President and COO of PuroClean, highlighting key milestones along the way.
Veteran Experience Influencing Leadership Style: We discuss how Steve’s experience as a veteran has influenced his leadership style.
PuroVet Program Supporting Veterans: Learn about the PuroVet program and how it helps veterans transition to civilian careers, providing them with opportunities in the property damage restoration industry.
Veterans as Franchise Owners: Find out what makes veterans well-suited for franchise ownership in the property damage restoration industry.
Advice for Veterans Considering Franchise Ownership: If you’re considering franchise ownership as their next career step, Steve highlights the benefits and opportunities available in the industry.

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Kayla McGowan is the Editor-in-Chief of Restoration and Remediation (R&R) magazine, bringing nearly 10 years of marketing and communications experience in the restoration sector. With a solid foundation in content creation, editing, and social media strategy, Kayla respects the vital work of the industry. At R&R, she develops content that engages and informs restoration professionals and manages content strategy for The Experience Events, bridging the cleaning and restoration industries. Outside of work, Kayla is an avid foodie who loves exploring new culinary experiences. She enjoys spending time with her family and embracing the outdoors. Kayla is excited to connect with industry professionals and contribute to R&R’s ongoing success. Reach her at mcgowank@bnpmedia.com or 757-849-2461.