Pinpointing Your Market

In this video we learn one of the most important beginning steps for marketing in any business: knowing specifically who you want to do business with!

In this video, Benjamin covered:

Fundamental aspects of identifying your target market
How to market to your target audience once you’ve identified them.
Tips on addressing customer fears and wants.

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Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.

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