Ed Cross is the Founder of Restoration CrossCheck, LLC, a consulting firm for restorers by restorers. Ed has dedicated his decades-long career to the helping restoration contractors grow their businesses with advanced collections strategies, cutting-edge tactics for adjuster relations, and client control, streamlined paper flow systems, and risk management.
Ed’s background comes from rich experience representing restoration contractors in court in his capacity as Managing Partner of the national law firm Law Offices of Edward H. Cross. The law firm was formed in 1997 and caters exclusively to restoration contractors with a special emphasis on contracts and collections. Ed is licensed to practice law in California, Hawaii, Texas, North Carolina, Tennessee, and Washington State. All seven offices of the firm are dedicated entirely to representing restoration contractors.
Since 2019, Ed has served in the retained position of Restoration Advocate for the Restoration Industry Association. In that role, he pursues a fair and level playing field, legally and financially, for restorers and remediation contractors nationwide. He is the host of Face the Advocate, the show where restoration industry stakeholders respond to peer reviewed positions taken by the Restoration Industry Association. He was a contributor to the IICRC standards on water and mold. He authored five books for the restoration industry, including The Book on the Assignment of Benefits and The Book on Restoration Collections, and The Restoration Collections Toolkit. In 2021, he was awarded the Martin L. King Award, the restoration industry’s most prestigious award.
Ed founded Restoration CrossCheck, LLC to serve the restoration industry with world class guidance and mentorship from many of the nation’s leading experts in restoration and property insurance claims. CrossCheck customizes price lists for restorers, trains restorers in adjuster relations and negotiations, performs appraisals and independent estimate reviews, offers expert witness services, technical training, risk management, and more.