Marketing guru Benjamin Ricciardi shares tips on utilizing social media to gain job leads. 

I laugh a little to myself when I look back at some of R&R’s final articles of 2019. Several revolved around industry trends and predictions for the year to come. No one could have predicted what actually lay ahead for all of us.

In early June, I saw a sponsored post on Facebook about a local photographer doing a contest to give away free portraits to one lucky winner.

If you are like me, some mornings you arrive in the office with the best of intentions to get things done, and before you know it, half the day is gone and you’ve spent a whole lot of time doing a whole lot of things that aren’t on your to-do list. 

What does the cleaning and restoration industry look like in 2019? That seems like a billion (maybe trillion) dollar question. If any of us knew the answer, we might very well not be reading (or writing) this piece.

There are over two billion active users on Facebook and 79 percent of Americans use the social media site. So jumping right to the obvious question: where does Facebook fit into your marketing strategy and how can you find a place for Facebook in your sales funnel? 

Here is how to keep seeing R&R's content on Facebook, and how your own business page followers can continue seeing what you share, too!