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Home » Authors » Tom Cline

Articles by Tom Cline

vvault 041117

Violand Vault: Spring Cleaning within your Restoration Company

Tom Cline
April 18, 2017
No Comments
Strategies for making your restoration as successful as possible in 2017. A little in-house spring cleaning can go a long way.
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Violand Vault 011817

The Violand Vault: Driving Your Organization to Success

Tom Cline
March 15, 2017
No Comments
Tom Cline dives deeper into his article in the January issue on driving your restoration business to success.
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Managing your Restoration Business

Spring Cleaning: Tidying Up Your Restoration Business

Tom Cline
March 9, 2017
No Comments

We’re almost a quarter of the way through 2017. Some of you have experienced weather events that have boosted revenue and contributed to a strong start for the year.


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Driving Your Organization to Success

Driving Your Organization to Success

Tom Cline
January 16, 2017
No Comments

Back when I was in high school—before many of you readers were born—our driver’s education course was based on the Smith System® of driving. 


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The-Power-of-Focus

The Power of Focus (Part 2)

Tom Cline
October 7, 2016
No Comments

In Part I of The Power of Focus, I discussed the shift in what drives effective competitive differentiation in today’s economy; how better understanding your customers and their needs, and positioning your company as the best option for addressing those needs, are the keys to success in today’s evolving market.


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The Power of Focus

The Power of Focus: Understanding Critical Needs of Your Customers (Part 1)

“Ask not what your customer can buy from you. Ask what you can do for your customer.”
Tom Cline
September 9, 2016
No Comments

This blatant rip-off from President John F. Kennedy’s 1961 inaugural speech points to an important change in marketing required in order to create a competitive advantage for your business.


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Evaluating-Sales-Performance

Evaluating Sales Performance in Your Restoration Business

The Chicken & The Egg
Tom Cline
June 20, 2016
No Comments

Are you on track to meet or exceed the revenue targets you established in your 2016 business plan? We’re almost halfway through the year, and you should analyze your year-to-date results to determine the answer to this critical question. Equally as important is how you interpret the results.


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business of business: marketing

The Business of Business

Contrary to today’s popular feel-good wisdom, in business, winning is everything.
Tom Cline
April 21, 2016
No Comments

With the beginning of each new year comes a new set of business objectives. These likely include increasing revenue and “improving our visibility in the market,” or, “more effectively communicating the meaning and value of our brand” to certain market segments or potential customers. What we’re describing with all of these statements is, in a word, marketing.


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Honest Business

The Honest Business

Be an actively honest restoration business owner, manager, & worker
Tom Cline
February 1, 2016
No Comments
Every day we read or hear about a person or a business that has been caught trying to get ahead by applying less-than-honest tactics.
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Cline_FT

Accountability: The Key to Success

Tom Cline
November 10, 2015
No Comments

Management is defined as the attainment of organizational goals in an efficient and effective manner through planning, organizing, leading, and controlling organizational resources.


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