As the chief customer officer of a restoration technology company, I spend a lot of time talking about tech: how it increases efficiencies, streamlines processes, and ultimately gives restoration companies the power to improve their profits.

Numerous articles have been written about the importance of having the right people in an organization. The group of employees that make up a business—the team—is one of the few remaining sources of sustainable competitive advantage.

If we’re all honest with ourselves, we have to agree most small businesses are short-handed. In my 30 years of business consulting, I would estimate 40% to 50% of my client/franchisee interactions have something to do with staffing. Short-staffed, as a condition, can be caused by a number of other conditions, and “short-handed” can come in many forms.