In today’s society, it is rather rare to encounter someone who is doing something just to be nice. Our first thought is often that there must be another motive behind their actions – do they need a favor, did they do something wrong, are they about to deliver bad news?
If you’ve heard it once, you’ve heard it a million times. Find “creative ways” to stand out from the crowd in your marketing. But with competition being so prevalent in this industry, how does a restoration company really do that?
In Part I of The Power of Focus, I discussed the shift in what drives effective competitive differentiation in today’s economy; how better understanding your customers and their needs, and positioning your company as the best option for addressing those needs, are the keys to success in today’s evolving market.
In this episode of Marketing Minute, O.P. and Tim talk about how to turn daunting calls into a more fun, rewarding adventure to grow your restoration business and customer base.