Five years ago, millennials surpassed baby boomers as the largest living generation. Economists predict by the end of this year, millennials will officially comprise half of the U.S. workforce.

Think of your bookshelf, or for those of you who are digitally minded, think about your e-reader or Audible subscription. You likely have hours of distilled wisdom in your possession, with many more waiting to be added today, tomorrow, and every day after.

Everywhere you look right now in restoration, people are talking mergers and acquisitions. Conferences hold clinics and industry chats are alight with the idea that things are in motion for restoration businesses, and now is a surprisingly promising time to examine your business selling acumen.

The restoration industry is one that I like to consider a “fly under the radar” type of industry; one never realizes the depth of it, unfortunately, until they need it. It is then that one sees not just the mitigation and reconstruction skills of the industry, but also the empathetic and emotional characteristics needed to navigate the dynamic waters.