In Part I of this article, we explored the concept of positioning, the strategy option of serving the deeper needs of a narrower set of customer markets, and clearly understanding what sets our companies apart from the competition in terms of the order winners that give us an advantage.

Over the past 15 years, the landscape of the estimating world has gone through many changes in the property restoration industry.

Think you know your stuff about handling FEMA claims, estimating, IR technology, drying techniques, and more? Prove it!

The term PPE, or Personal Protective Equipment, refers to protective clothing, respirators, goggles, hard hats, gloves, and other garments or equipment worn to protect an individual from injury and harm.

In restoration, it is important you understand how to overcome tumaceous situations. Mastering the ability to remove an effluvious or fetid concern will turn you into an instant hero.