Ironclad Marketing Minute
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Ironclad Marketing Minute: Get Your Internet Marketing Right

Get Your Internet Marketing Right

Google Local Service Ads Are a Powerful Marketing Tool for Restoration Businesses

Benjamin Ricciardi
April 30, 2024

If you aren’t taking advantage of Google Local Service Ads, you are missing a marketing opportunity for your restoration business.  The LSA program is managed through Google Ads, the traditional pay-per-click service, but rather than paying by the click you are paying for actual leads.

Your key ad rank factors boil down the three Rs: the radius, reviews, and responsiveness. First, ensure you set your radius accurately, covering the area where you do business. Previous Ironclad Marketing Minute segments have covered Google reviews (Get More Customer Reviews for Your Restoration Business). So, the third R is responsiveness. Make sure you have the infrastructure in place to answer calls and messaging generated by Google LSAs. If you don’t, the leads will go to your competition.

Benjamin Riccardi offers additional tips and notes Google’s LSA support can help.
Ricciardi

Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.