For several years, BrightStar Care of Madison, WI had been having trouble keeping water out of their basement. Basically, every time Madison experienced heavy rainfall, BrightStar’s basement filled with water.

CoreLogic has announced the launch of a new service, Roof IQ, which pinpoints specific homes damaged by storms so roofing professionals can more effectively identify prospects and manage lead-generation activities.

If you’ve spent any amount of time in the water damage restoration industry, surely you are familiar with this scenario.

The strong storms that ripped through the Midwest November 16-18 are being called the worst in 100 years and damage is likely to be in the $1 billion range, according to a story on NBC News.

Severe storms ripped the midwest over the weekend, killing at least six people, injuring dozens more and leaving hundreds of thousands without power, according to a story from USA Today.

“You’ve gotta reinvent your business every five years – you have to. You’ve gotta be constantly reinventing or else you get stale and fall behind the times.”