Expanding into contents cleaning is a very good profit center to add to any restoration business. It has one of the highest profit margins in the industry if you have a good systemized process and well trained staff.
Do not try to interpret an insurance policy and commit an adjuster by speaking for them. If you work at being the solution partner for both parties involved, you will ensure a win for everyone.
It depends on what services you are going to handle completely in house and what aspects of the cleaning and restoration you will sub to other specialty contractors.
There are some things that you can do to break through the initial hesitation or lack of confidence that you may receive from an adjuster at the beginning of a job.
I have been in this industry for 14-plus years and I can happily say I have never negotiated or settled for anything less than payment in full for all services rendered when getting a check from an adjuster.