Soon hurricane season will be upon us, and depending upon climate shifts, could inundate your business with additional work. But how will potential clients find you when that twist of fate occurs? 

Restoration is one of the most unpredictable businesses in the modern economy. Contractors will often go days, or even weeks, without seeing a new and legitimate job opportunity. 

When the world thinks about natural disasters, they are often thinking on a large scale: Hurricane Katrina, the 2011 earthquake and tsunami in Japan, the Joplin tornados, wildfires spreading across state lines, and the like. In reality, however, those are a very small fraction of the disasters that happen almost daily around the world.

Catastrophe situations typically involve numerous flood claims, making for brisk business for restoration companies. When a property owner states they have insurance, it would be wise to clarify if it is going to be a standard property claim, or insurance through the National Flood Insurance Program (NFIP). 

The next disaster is imminent. It always is. That might be a Debbie Downer attitude, but it’s the truth, especially when you think about disaster on a more local scale. While a hurricane can impact a dozen states and trigger an emergency declaration by the president, there are a lot of small communities that face their own disasters much more frequently.

Finalists will be featured in the June issue of R&R.