One of the most challenging hurdles in the crime, trauma and death scene cleaning industry is helping a client navigate a life-changing, traumatic event. The other challenge is marketing such a sensitive service without being offensive, appearing non-sensitive or overbearing. For almost four decades, Gordy Powell has tried to reinvent how to market this industry in a tasteful, yet practical and successful way. Here, he shares a new approach.
What exactly is bioterrorism and what does it have to do with cleaning and restoration? Bioterrorism expert Dr. George Buck, Jeff Jones of the Microbial Warrior Experience, Jim Thompson of Jim Thompson & Co., and Larry Cooper of Experience events join us for a panel discussion on the role of cleaning and restoration pros in bioterrorism response in this Ask the Expert episode.