In early June, I saw a sponsored post on Facebook about a local photographer doing a contest to give away free portraits to one lucky winner.

PuroClean, a leading national restoration and remediation franchise, has earned a Gold Stevie® Award in Achievement in User Interface Design in the Web Awards category of The 17th Annual American Business Awards®. 

The foundation of a great business is more than bricks and mortar — it’s built on customer goodwill and stellar service. Much of that foundation is laid in a single instant: the customer’s first impression of your company.

As a disclaimer, I am not formally trained or an expert in Social Media; but rather a restorer and educator who recognizes the power of the digital world in which we operate.  There is great opportunity to build relationships, show your expertise, establish credibility and more if we harness the power. 

Fair warning, I’m going to go off on a bit of a rant. Not because I want to, but I honestly need to find new ways to actually get the attention of a restoration company owner. 

Over the last two years, I’ve focused on 25 companies. The companies ranged in size from around $250,000 to nearly $30 million in annual sales, and everything in between. 

In previous articles, I have written about the need for increased focus in your business: focus on the few market segments that will generate the majority of your revenue growth; focus on the needs of your core customer groups, not just your internal processes and service offerings; and focus on establishing your brand, what your company stands for, and the image it creates in the minds of those customers who will be the foundation for your sustained growth.

Just the other day, my kitchen faucet started leaking. It was a familiar leak. I had seen it happen before, shortly after we built our home. The first time it occurred, the plumber who did the original installation came and fixed it under warranty.