Restoration & Remediation is thrilled to announce the promotion of Darlene Balzano to Publisher, effective July 1st. In her new role, Darlene will steer the brand into an era of innovation and growth.
With 25 years of experience in B2B Media Sales and Marketing, Darlene has excelled during her nearly 10-year tenure at R&R, including 8 years as Associate Publisher. She specializes in digital media solutions and has adeptly used her customer service skills to demonstrate the advantages of digital products provided by BNP Media, guiding customers on how these tools can enhance their businesses beyond traditional media methods. Her proven ability to navigate the evolving media landscape has driven brands to new heights.
As Publisher, Darlene will oversee the editorial direction, strategic planning, and business development of R&R’s media platforms. Her deep understanding of the Restoration industry and dedication to delivering valuable content will be pivotal in guiding the brand forward.
In addition to her Publisher duties, Darlene will manage Sales and Service for R&R and Sales Management for the Experience Events. Before joining BNP Media, she held successful positions at Advanstar Communications, Endeavor Business Media, and Penton Media, where she notably served as the first Online Sales Manager for Industry Week.
"I am excited and honored to lead this legendary brand," said Darlene. "I look forward to working with our talented team to continue delivering high-quality content and services to our readers and advertisers. The Restoration industry is crucial in aiding those in their darkest times, and I am committed to ensuring R&R remains a trusted source of information and insights for professionals."
Darlene's appointment comes at a crucial time for R&R as it expands its digital presence and adapts to the changing needs of its audience. Her vision, leadership, and dedication make her the perfect choice to lead the magazine into this new chapter.
Former Publisher Michael Balzano remarked, "It has been a joy to serve this great industry over the past 2 ½ years. I am proud of what R&R and The Experience Events have achieved, but there is more to be done. Knowing Darlene as well as I do, I believe she is the best person to continue our mission of serving the industry. I couldn’t be more proud."
Darlene’s promotion underscores R&R's commitment to being a premier source of information and insights in the Restoration industry. Her expertise and dedication will undoubtedly drive the media platform’s ongoing growth and success.
Darlene is a native of Northeast Ohio and currently resides in Naples, FL. She can be reached at balzanod@bnpmedia.com or at (239) 777-2461.