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ColumnsManaging Your Restoration BusinessGuest Columns

Marketing Minute: What is Your Biggest Profit Driver? | Episode 2

By O.P. Almaraz, Tim Bauer
marketing min episode 2
September 14, 2016

This week's message: "Get out of your head, and into theirs."

Newsflash: price is likely not the main reason insurance companies, homeowners, and business owners use your company for restoration work! The key question you have to ask is how can you help insurance agents get more customers?

Instead of asking what you can do for yourself, start asking what you can do for others; you need to help others build their value, which in turn will help build your own.

O.P. and Tim give you a step by step process for growing your business and client base, through helping others grow theirs, without over-complicating anything.


O.P. Almaraz and Tim Bauer are the masterminds behind Allied Restoration and Restoration Mastery. This dynamic duo believes you can morph your restoration company into whatever you want it to be. Over time, they’ve created what’s now called the restoration company for the stars – a boutique firm in L.A. that specializes in doing restoration for celebrities and high-end clients. In addition to Allied Restoration, Tim and O.P. are passionate about helping other restorers grow their companies, which is why they created Restoration Mastery, and their three-day life-changing Warrior Weekend events.

KEYWORDS: restoration business marketing

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O.P. Almaraz is the CEO of Allied Restoration Services, Inc. located in Diamond Bar, CA. Allied Restoration specializes in Water Damage Restoration,  Fire Damage Restoration and Mold Remediation for the high-net-worth space. O.P. also served as President of the Cleaning and Restoration Association (CRA).

Tim Bauer is the VP of Allied Restoration Services Inc. Tim wears many hats in the organization and takes on the role of a professional marketer and storyteller who has developed and presented for companies ranging from small insurance agencies to Fortune 100 corporations. He has worked in the insurance restoration industry for almost 15 years. Tim honed his skills for branding through thousands of hours creating marketing plans, pieces and literature for over 15 years. His greatest achievement includes losing over 225 pounds and having two daughters without losing any of his hair.

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